Per.spi.cac.i.ty: (noun) the quality of having ready insight into things.

 Perspicacity Labs is an end-to-end experience research company and design strategy company that utilizes qualitative and quantitative research and design-thinking methodologies to help diagnose, assess and solve your organization’s needs.

 Whether you are a for-profit or non-profit organization, it is important to understand the people that you serve. Understanding and connecting to your customers - whether they are past, present or future consumers - is important for continued organizational success. Perspicacity Labs is your vehicle for deeper consumer understanding.

 Using a variety of techniques and methods, Perspicacity Labs can help you uncover the insights that empower you to develop a deep understanding and actionable insights. We use clear concise communication to deliver key insights from the research and translate what the insights are really saying and the implications for your organization. We help you uncover the what, the so what and the now what of data insights to help you make sound strategic moves.

 Perspicacity Labs is led by Asha Parham, a moderator, researcher and facilitator with a passion for connecting with audiences. Leverage her perspicacious nature for your organizations benefit!